About

Design, develop, evolve

I start with a problem, imagine the right response and turn it into a digital product.

I work between the need being expressed, the experience to imagine and the product to create. I can design, develop, launch and improve that response through real-world use.

A continuous path

At 16, I already described cineVenus as a comedy-focused audiovisual production company led by an imaginative young filmmaker. Behind the confidence of that line was mainly the desire to create, publish and bring a community together.

From those first web creations to my iOS apps in 2010, I have followed the same thread: starting from an idea or a concrete problem, then making it useful.

Urgences, Band-Band, ETERNEL and my personal projects taught me to connect technology, user experience, business models and operations around an outcome.

Creation is also something my family shares. My father, the musician Eric LaValette, built the first cineVenus website in HTML and taught me the basics; my sister Léa Camilleri creates on YouTube. Together, we recorded a cover of Neil Young's Hey Hey My My.

What I bring

Understand and design

Start with a problem, frame what matters and design the right experience, app or tool.

Develop and deliver

Turn the design into a working product, from prototype to code, testing and launch.

Launch and improve

Observe real use, learn from data and feedback, then keep improving the product over time.

Coordinate when needed

Make trade-offs, organise the work and bring the right people together while staying close to design and code.

A pragmatic approach

I start by understanding the problem, draw on references and intuition, then move quickly to a mock-up or first version.

After launch, I combine user feedback, data and observation to decide what comes next. The point is to ship, learn and adjust without creating unnecessary complexity.

Working with others

When a project brings together several disciplines, I set a direction, clarify priorities and make dependencies visible so everyone can move forward.

I use agile methods as delivery tools that reduce uncertainty, never as rituals for their own sake.

Skills

Engineering

iOS apps (Swift, Objective-C)
Web front-end
Integrations and APIs
Architecture, testing, deployment
Cloud infrastructure and security
Maintenance of legacy codebases

Product

Framing and UX
Roadmap and prioritisation
Analytics and experimentation
Monetisation and App Store
SEO

Leadership

Trade-offs and decisions
Cross-functional coordination
Vendors and partners
Budgets, deadlines, dependencies
Communication

Growth & Operations

E-commerce and conversion
Acquisition and retention
Support and internationalisation
Logistics and operations
Continuous improvement

AI-assisted development

Research and specifications
Prototyping and code
Review, testing, documentation
Translation and automation
Data analysis

Experience

Since 2010
iOS app designer and developer · Indépendant
Independent design, development and publishing of iOS apps, including Urgences, still live on the App Store.
Since 2016
Founder and director · Space Pepper
Founding and running an e-commerce operation used to build and run several brands and digital systems.
Long-term experience
Product, brand and operations lead · E-commerce
E-commerce experience spanning brand, offer, catalogue, acquisition, conversion, logistics, support and financial steering.

Technologies and tools

Swift, Objective-C, iOS
Web, TypeScript, Node.js
Cloud architecture and deployment
E-commerce platforms and operations
AI applied to products and internal tools

Working together

I am open to two ways of working together: joining a company in a substantial long-term role, or contributing independently to a focused assignment.

I enjoy teams looking for someone curious, approachable and committed, able to take an idea all the way while staying close to product and code.

Get in touch