Morgan Camilleri
Back to the beginning
To understand what I build today, we need to return to the screens of my childhood.
Design. Develop. Evolve.
Morgan Camilleri
Digital products, from real needs to real-world use.
I start with a problem, imagine the right response and turn it into a digital product.
Experience
- 15+ years
creating and improving digital products
Emergency-assistance app
- 1.2M+
downloads
- ≈ 7,000
active users each month
E-commerce brands I created and grew
- 70,000
customers across both brands
- 57,000
orders across both brands
The Living Screen
It all started in front of a screen.
The 1990sThe animated series, the Pokémon games and the object that fascinated me: the Pokédex.
Early 2000sI create the videos and run the forum. My father introduces me to HTML.
2007 · The iPhone arrivesThe Pokédex I wished I owned became an iOS app.
2009 · During my studiesConfusion becomes clear action.
TodayImagine the response. Turn it into a product.
The 1990s
I grew up with the Pokémon animated series and video games. The Pokédex fascinated me because it made a vast world easy to explore. It was the object I wished I could own for real.
Early 2000s
I made comedy videos and short films for the pleasure of creating. I publish the videos and run the cinevenus.fr forum. My father helps me build the website in HTML and teaches me the basics of code.
2007 · The iPhone arrives
The iPhone finally made that old wish achievable. I developed a polished and comprehensive iPhone app. I published it on the App Store. A childhood idea had become a real app.
2009 · During my studies
Then I witnessed someone collapse. Several bystanders around me hesitated over which number to call. I developed Urgences to make the right contacts immediately accessible. I have continued improving the app ever since. It regularly ranks in the App Store Top 10.
2011 · First professional projects
My first apps opened the door to a web agency, X-Prime. There I designed mobile projects, including an app for Yamaha.
2013 · Touchalize
At Phonitive, I helped explain Touchalize, a real-time interactive video technology. I also learned how to explain a new technology simply.
2014 · Working independently
I then chose to work independently and built WordPress websites for different clients. I handled each project from the first conversation to launch.
2015 · A personal need
When the Apple Watch arrived, I wanted to use a family watch strap with it. I designed BandClip to solve that need.
2015 · Band-Band
BandClip led to Band-Band, an Apple Watch strap brand. I went from one object to a range, then to a brand.
2017 · ETERNEL
With ETERNEL, I used that experience to create a more high-end range. These projects taught me to think about the product, brand, shop, customers and team at the same time.
Today
From videos to the web, then from apps to online shops, I learned to build far more than a screen. The thread remains the same: start with a need, design an answer, build it and improve it. The next project remains open.
Work
Real projects, built to last
Urgences, my e-commerce journey and my first iPhone apps show different sides of my work, from designing an app to leading products and brands.
Flagship app
Urgences
Independent iPhone app
When stress leaves no time to hesitate, Urgences brings the right numbers, information and essential tools within seconds. I have been designing and improving it since 2010.
- Over 1.2Mdownloads since launch
- ≈ 7,000monthly active users
- Top 10regularly in the App Store
- Offline first aid
- Apple Watch · CPR guidance
- Medical profile & loved ones
- Emergency numbers by country
BandClipBand-BandETERNEL
E-commerce brands · design, leadership and online stores
E-commerce and brands
I launched Band-Band in 2015, then created ETERNEL with my team. Today, I lead the development of both brands, from products to online stores.
See the project in detail
The product I keep alive, and the apps that marked my early days.
Products
See the productsDesign. Develop. Evolve.
How I work
I do not stop at an idea or a mock-up. I can take the work from the first conversation to something people actually use.
- Understand what really needs solving
- Imagine something simple to use
- Build it and make it reliable
- Launch it, listen and improve
After launch
Going live is only the beginning
E-commerce taught me that a good product is not enough. You also need the right suppliers, customers, prepared orders, reliable delivery, helpful answers and the willingness to fix what does not work.
Everything has to work together.
- Product
- Suppliers
- Get noticed
- Sell
- Prepare
- Delivery
- Answer
- Improve
I manage these realities every day for Band-Band and ETERNEL.
Lab
What I am trying now
Dumbia is moving towards its first public version. Alongside it, a few explorations driven by curiosity, from software to the connected home.
In progress
Dumbia
Understand what generative AI models can actually do locally on Apple devices.
StateiPhone, iPad and Mac app in development
Discover the project
Under exploration
Fitting an LLM inside an iPhone
Understand whether a full language model can really run locally on an iPhone, beyond the theory.
Under exploration
MeeM
Explore how a local-AI avatar could act as a mirror and help someone step back from the way their day is organised.
Under exploration
One AI video a day
As a teenager, I made and published comedy videos online. This experiment let me return to that practice while exploring what AI-generated video can do today.
Under exploration
Home Assistant
Make the objects and routines of a connected home work together without turning it into a pile of gadgets.
Available
An idea or a problem to solve?
Would you like to offer me a role or bring me into a project? Tell me about the context, the problem to solve and what you want to achieve.